Apple’s loyal army of software developers is joining the tech giant in its bid to conquer the living room with a new version of Apple TV, creating apps for the big screen that they hope will attract users and unlock a rich source of revenue. A long-awaited update to Apple TV, which launched in 2007, will start shipping in 80 countries on Friday. Apple views apps as the future of television. An App Store is the centerpiece of the new device, and hundreds of apps will be ready at launch, including gaming, shopping and photography.

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