Mumbai, March 24, 2017:The first season of the ‘JalDaan movement’, Network18 &Aquaguard’s social campaign around creating awareness and generating solutions to the drinking water crises in India is reaching its culmination with a gala ceremony on 24thMarch 2017 at Trident, Nariman Point, Mumbai. The event will celebrate and salute the endeavors of ‘Water Heroes’ – individuals & organizations who have been working relentlessly around the issue of safe drinking water.

The Grand finale will also serve as a platform for stakeholders to come together and discuss, deliberate and exchange ideas to build a sustainable potable water ecosystem in India. The evening will be graced by the presence of Devendra Fadnavis, Chief Minister, Maharashtra as the Chief Guest of the event who will felicitate the ‘JalDaan Water Heroes’. Noted actor&Unicef Goodwill Ambassador Madhuri Dixit, acclaimed lyricist, Prasoon Joshi, and social reformer Bindeshwar Pathak, would be the Guest of Honor.

To discuss India’s drinking water problems and accessibility for all, a special panel discussion will take place with eminent personalities including Priya Naik, Founder & CEO, Samhita, Anuj Sharma, CEO, Piramal Sarajal, Dr. Shriram Nene (Cardiovascular & Thoracic Surgeon), Bishwadeep Ghosh, Director, Arghyam, Dr. Thuppil Venkatesh (Professor Emeritus, St. John’s Medical College) and A.V Suresh, Eureka Forbes, President- International Operations & CEO Forbes Professional at Eureka Forbes.

With amplification across the Network 18 bouquet of channels and digital assets, the ‘JalDaan’ campaign has gathered great momentum and successfully mobilized people to take note of India’s drinking water woes, encouraged them to do their bit by taking a pledge to donate 5 litres of healthy & safe drinking water every day to those who don’t have access to it. Over the last six months, the campaignhas garnered more than 3 million pledges from citizens from all walks of life – a testimony to its efficacy.

The initiative has emerged as a significant crusade in galvanizing popular sentiment towards an extremely important cause and creating a better future for our generations to come.

 

About TV18
TV18 Broadcast Limited [BSE: 532800, NSE: TV18BRDCST] (“TV18”) is a part of Network18 Group. Network18 Group is a media and entertainment group with interests in television, internet, films, e-commerce, magazines, mobile content and allied businesses. Through its subsidiary, TV18, the group operates news channels such as CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD, CNN-NEWS18, and News18 India. TV18 also operates a joint venture with Viacom called Viacom18, which houses a portfolio of popular entertainment channels such as Colors, Colors HD, Rishtey, MTV India, MTV Indies, Comedy Central, Vh1, Nick, Sonic, Nick Jr and Viacom18 Motion Pictures, the group’s filmed entertainment business. TV18 has also forayed into the Indian factual entertainment space through a joint venture with A+E Networks and operates History TV18. In the regional space, the group operates a Gujarati business news channel – CNBC Bajar, a Marathi general news channel – IBN Lokmat and operates ten regional news channels under the ETV umbrella and five regional entertainment channels under the Colors brand. The group also operates a 24 hour an Indian news channel in English – News18, targeting global audiences. TV18 and Viacom18 have formed a strategic joint venture called IndiaCast, a multi-platform 'content asset monetization' entity that drives domestic and international channel distribution, placement services and content syndication for the bouquet of channels from the group and third parties. For more information, log on to www.network18online.com

About Aquaguard:
Aquaguard is the flagship water purification brand of Eureka Forbes and one of the largest selling in the world. Launched in 1984, Aquaguard was the first water purifier brand to be introduced in India. The brand which was being sold only through direct selling, has been made available on retail stores and e-commerce channels. With a strong sales force of 8,000 people, over 6,000 service technicians and 1500 service centres across India, Aquaguard is the most preferred choice of more than 50 million consumer homes in over 550 cities. With over 33 years of research and development, Aquaguard is the only water purifier brand in the country to develop 17 water purification technologies to combat 17 different water conditions in India. It has received more than 110 certifications by leading water laboratories all over the world and has been conferred with numerous Indian and International awards for its superior technology.