"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsaraby The Daily Eye Team February 25 2016, 12:00 pm Estimated Reading Time: 0 mins, 45 secs
BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective February 29. The JV, which has been christened the Meterology Data Ltd (MDL), will start operations in the next few weeks. This now renders BARC as the sole television ratings measurement agency in the country.
We caught up with Sam Balsara, founder, chairman and managing director of Madison World and Madison Communications for a quick chat on this. Edited excerpts:
Q. What are your first thoughts on BARC and TAM formally completing their merger?
Ever since BARC was initiated, this was in the air and over six months ago an in-principle agreement was reached. Recently, this agreement has been consummated. It's good that the industry will get the benefit of resources of TAM, and ADEX data from TAM will continue.