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BARC India To Launch Rural Data From Week 41

by The Daily Eye Team October 17 2015, 4:49 pm Estimated Reading Time: 0 mins, 36 secs

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decided to go ahead with the rollout. With this, BARC India, which currently reports about 55 million households representing C&S universe of 1 lac+, will expand its reach to 153.5 million TV households, representing all India and all modes of signal. Out of this, 77.5 million are urban TV households and 76 million are rural TV households. “With the board giving us the go-ahead to release the rural data, one will see ‘What India Watches’. We will be releasing the data starting Week 41,” said BARC India CEO Partho Dasgupta.

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HUMRA QURAISHI

Humra Quraishi is a writer, columnist and journalist. She has authored Kashmir: The Unending tragedy, Reports From the Frontlines, Kashmir: The Untold Story, Views: Yours and Mine, Bad Time Tales, More Bad Time Tales, Divine Legacy: Dagars & Dhrupad and Meer. She has co- authored The Good The Bad and The Ridiculous: Profiles, Absolute Khushwant and a series of writings with the late Khushwant Singh. Her take on what's it like to be a singleton in today's turbulent times, is part of the Penguin published anthology, Chasing the Good Life: On Being Single. And, one of her essays, The State Can't Snatch Away our Children is part of the Zubaan published anthology, Of Mothers And Others. Her essay in the volume on the 1984 Sikh riots, 1984: In Memory and Imagination is titled, Why not a Collective Cry for Justice!

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