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Budweiser And Helen Mirren Say No To Drunk Driving

by The Daily Eye Team February 4 2016, 8:43 pm Estimated Reading Time: 0 mins, 36 secs

Budweiser is using the bright lights of advertising’s biggest stage — Super Bowl 50 — to take on drunk driving in an unexpected, unorthodox and powerful way.To spark conversations about this vital issue on one of the biggest drinking occasions of the year, the brand has called upon actress Helen Mirren, with her mix of gravitas and charm, to demand that beer drinkers make a plan to get home safely. “Simply Put,” Budweiser’s new 60-second spot by Anomaly, stands apart from the typical drunk driving PSA by forcefully calling out drivers to #GiveADamn and protect their lives and the lives of others, in a tone that only Mirren can deliver.

About Author

Deepa Gahlot

Deepa Gahlot writes extensively on cinema, theatre, the arts, women's issues for several publications and websites. In the past, she worked for tribal development with an NGO, ran a print features syndicate and wrote for a few short documentaries. She has won the National Award for Best Film Criticism, edited several cinema journals. Her work has appeared in anthologies on women's studies, theatre and cinema. Her published books include, The Prithviwallahs (co-authored with Shashi Kapoor), and biographies of Shah Rukh Khan and Shammi Kapoor, Take 2: 50 Films that Deserve a New Audience and Sheroes: 25 Daring Women of Bollywood.

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