Today, most of the Doordarshan (DD) Kendras and AIR Stations are without Station Directors, which is the major cause for poor content and crash in TV audience of DD. The dynamic efforts of CEO, Prasar Bharati (PB) to induct media professionals into PB to checkmate stiffly competing private players has fallen on deaf ears of conservative and unimaginative bureaucracy. Despite the impetus AIR got through patronisation from the new Government in power through ‘Mann Ki Baat’ and DD getting the first right of coverage of high profile Government events at home and abroad, personnel issues continue to be in the dark almirahs of ‘babudom’. The good news is AIR continues to be number one with improved listenership in the audio universe as also with its newer additions in web streaming and mobile apps for eight of its radio channels to include Vividh Bharati, Urdu Service, FM Gold and FM Rainbow.

Read More at  www.indiantelevision.com