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#Digitaldiary: Q2 Report Card For Social Media

#Digitaldiary: Q2 Report Card For Social Media

by The Daily Eye Team August 6 2015, 4:16 pm Estimated Reading Time: 0 mins, 55 secs

More than half the year is gone. As July came to an end, the social media platforms came out with their Q2 results. How did Facebook, Twitter and LinkedIn do this quarter?

Twitter: Not in good health
Twitter, which is in the midst of a leadership change as ex-CEO Dick Costolo left, had a worrisome quarter. While Twitter’s Q2 revenue rose by 61 per cent year-over-year as it reached USD 502 million, its user growth has slowed. The monthly average users were 304 million for the second quarter, compared to 302 million in the previous quarter.
“The product initiatives we’ve [introduced] like instant timelines and logged out experiences have not yet had meaningful impact on growing our audience or participation. This is unacceptable and we’re not happy about it,” said Jack Dorsey, interim CEO of Twitter.

Facebook: It’s all about mobile and videos
Facebook, on the other hand, had what analysts call a good quarter. The social media platform generated USD 4 billion in revenue and USD 1.3 billion in free cash flow in this quarter.

Read More at  www.digitalmarket.asia




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