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Hollywood

Gavin DeGraw Helps Launch Bedside Performance Program At City Of Hope

by The Daily Eye Team June 20 2014, 8:24 am Estimated Reading Time: 1 min, 12 secs

Cancer patients at City of Hope were surprised with an intimate performance by Grammy-nominated musician and songwriter Gavin DeGraw as charity organization Musicians on Call launched a new program specifically for the Los Angeles-area cancer research and treatment center. The program ­– officially called The Musicians On Call Jason Pollack Bedside Performance Program at City of Hope – will bring live, in-room performances to patients undergoing treatment or unable to leave their hospital beds. As with all Musicians On Call programs, the performances are meant to bring the healing power of music to those patients who need it most.

At City of Hope, the program began with a formal launch by Musicians On Call members, City of Hope staff and music industry executives. Alissa Pollack, EVP of Music and Partner Integrations at Premiere Radio, started the program in honor of her father who passed away from cancer last year. During the event, she gave a moving and heartfelt tribute to Jason Pollack’s legacy. “It is truly a dream to be able to start a fund in my father’s name with Musicians On Call and City of Hope,” said Pollack. “He always encouraged my work with both charities and I know he would be so proud to be the inspiration for this. Knowing that patients will be able to benefit from my father’s program is an incredible feeling.”

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