Google this week held its developer conference for 2017, where it teased some of the brand new features coming to its products and services. What we saw on stage was undeniably impressive, but one of the demonstrations in particular was frighteningly so. Google Lens will give the company greater insight into our daily lives than ever before. It was one of the first things to be revealed at the conference, and few people expected it to steal the entire show, as it ended up doing. Lens isn’t available to consumers yet, but when it does arrive, it should prove seriously useful and, thus, incredibly popular. It uses machine-learning to identify real-world objects through your phone’s camera, but that’s just the start of the story. It can also analyse everything it sees, understand the context, work out where you are, and figure out what you want to do.

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