It seems that monetization is Indian Railways’ biggest mission as of now, and they are leaving no stone unturned to pump up more revenues, from every possible inch of their procession. As per reports coming in, Indian Railways is creating a massive Rail Display Network (RDN), which has been hailed as the largest advertisement platform outside television. Armed with over 2 lakh digital screens, which would be installed across 2175 railway stations, Indian Railways is planning to generate Rs 10,000 crore of advertisement revenue from digital advertisements. If executed, then this would be the largest non-fare revenue model for Indian Railways, till date.

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