Over 400m people watch show, with storyline including acid attacks, domestic violence and abortion of female foetuses An Indian soap opera whose themes include acid attacks, domestic violence and high rates of abortion of female foetuses has quietly become one of the most-watched programmes on the planet. India’s public broadcaster announced in April that the audience for Main Kuch Bhi Kar Sakti Hoon – I, a woman, can achieve anything – had, in two seasons, exceeded 400 million viewers “and counting”.
Partly funded by UK foreign aid, and designed by an NGO to promote sexual health and family planning, the enormous reach of the radio and TV series was unexpected, says Poonam Muttreja, the executive director of the Population Foundation of India who developed the programme.

Read more at www.theguardian.com