Kenneth Cole Launches LOOK GOOD, FOR GOOD Campaignby The Daily Eye Team August 15 2014, 1:04 pm Estimated Reading Time: 0 mins, 52 secs
Kenneth Cole, a pioneer in the fashion industry who has consistently demonstrated a deep commitment to social change for over 30 years, is introducing a new campaign for fall, LOOK GOOD, FOR GOOD. Building upon the company’s heritage of promoting “style with a purpose,” as well as Kenneth Cole’s personally vested interest in raising awareness for these causes, the new campaign will support specific charitable projects under three company pillars – Collective Health, Civil Liberties, and Artistic Activism.
For the Fall ’14 launch, The Kenneth Cole Foundation will support projects through the St. Luke Foundation for Haiti, HELP USA, and the Sundance Institute. As an extension of the campaign, Kenneth Cole enlisted three photojournalists to chronicle the work of each charity partner. The campaign is being brought to life digitally atkennethcole.com/ For Good that will feature exclusive photographer and video content from Haiti, Sundance and Help USA, as well as an interactive timeline meant to educate the consumer on the brands 30 year philanthropic history