There is the businesswoman, wearing a suit and glasses and holding a briefcase. There is the mother, smiling as she pours milk into her children’s cereal bowls at the breakfast table. There is the multitasker, holding a laptop in one hand and a baby in the other.

These stock images are familiar to anyone who has seen an advertisement or flipped through a magazine or brochure illustrating working women and families. And their ubiquity is hurting girls and women by feeding into old-fashioned stereotypes, says Sheryl Sandberg, the Facebook executive who has become an advocate for women achieving leadership roles.

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