Gendered fashion is on the way out. Fashion designers are mixing menswear and womenswear on the runway. Parents are pushing for genderless clothing that allows little girls to, say, wear science-themed t-shirts instead of princess dresses. And Quartz fashion writers are asking: “Sex and gender aren’t perfectly binary. Why should clothes be?” To be sure, retailers like Gap, the North Face, and American Apparel have sold unisex clothing for years, though sizing is still typically cut across gender lines. But moving toward a less gendered retail experience could also be a “business opportunity for retailers who create a comfort zone for people who don’t want to subscribe to one category,” writes market researcher NPD Group in a new e-book (pdf).

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