Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble.
Back in the days when we bought a newspaper or magazine at the newsstand, we thought we were paying for the newspaper. We were only faintly aware that advertising contributed a large share of the paper’s revenue. In some cases, like old computer magazines, ads were welcomed and even avidly sought by the reader; they provided a needed source of information in a rapidly evolving field.
No strings attached, we buy, we read, and we’re done.

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