It’s estimated that there were 1.2 million elephants in Africa in 1980. Now there are only about 430,000. Tragically, one of the world’s largest and most famous elephants, Satao, was recently killed by poachers. To help end the worst poaching crisis in history, Martin Guitar and The Nature Conservancy launched a partnership today to ramp up efforts in Africa and China through #SaveElephants, a campaign to increase resources for elephant protection, add to growing global pressure on leaders, and provide concerned individuals simple actions to help elephants. Martin Guitar has been creating the finest instruments in the world for over 180 years, and is a leading acoustic instrument maker. Martin has been concerned about the poaching of African elephants since the 1970s when it made the choice to start phasing out elephant ivory on its instruments, replacing it with a synthetic material. “Forty-five years ago we phased out the use of ivory. And yet today I’m still concerned about the horrible slaughter of elephants. This is a terrible shame and it should stop,” said Chris Martin IV, Chairman and CEO, Martin Guitar.”

Click Here To Read More