The BJP’s troubles began when the prime minister continued in the sloganeering and promise mode of electioneering for too long.

The sheer ferocity of AAP’s victory took everyone including the party by surprise. In a literal sweep, the jhaadu wiped out and the Congress and annihilated the BJP. The Congress doesn’t even merit a comment anymore. BJP has over the past few months been busy squandering away all the goodwill it had generated in the run up to last year’s General Elections and the subsequent victory of Narendra Modi. What went wrong so quickly? Let me begin with something contrary to both conventional wisdom and public perception. BJP and Prime Minister Modi are not great communicators. They appeared so because Congress and other parties like SP, BSP, and TMC are far poorer than them. During the last General Elections, BJP had wind in its sail and a readymade plank to demolish a rotting ruling party. Political pundits generically ascribe it to the anti-incumbency factor. That’s a conventional way of looking at politics otherwise successive governments of the same party would never be formed.

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