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Netflix Set To Tap Bollywood-Mad India In Pursuit Of Global Viewers

Netflix Set To Tap Bollywood-Mad India In Pursuit Of Global Viewers

by The Daily Eye Team January 7 2016, 2:26 pm Estimated Reading Time: 0 mins, 25 secs

Netflix Inc’s global expansion is set to reach movie-mad India, industry executives said, where high-speed Internet connectivity is rapidly spreading among a vast population used to paying pennies for their latest Bollywood fix. Slowing growth at home in the United States has put pressure on video-streaming service Netflix to grow internationally and India, where a fifth of the country’s 1.3 billion people are online, is widely seen as a likely next step in Asia.

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