“News Is An Ocean In Which People Are Swimming In Different Directions” Aroon Purie
by The Daily Eye Team June 11 2015, 6:12 pm Estimated Reading Time: 0 mins, 47 secsTV Today Network recently shut down its English news channel, Headlines Today, and replaced it with India Today Television. This new entity will now partner its Hindi news powerhouse, Aaj Tak. As it turns out, later this year, it will also be 40 years since the birth of India Today magazine, as also the group. What compelled the group (the privately-held Living Media owns a majority stake in the publicly-held TV Today Network) to adopt a name on television that harks back to print? The group also has a vast number of brands spread across magazines, digital, radio and television. How does the group create synergy from all these disparate media properties? How is it readying for a digital future? afaqs! spoke to India Today Group’s Aroon Purie (founder, chairman and editor-in-chief), Ashish Bagga (group CEO) and Kalli Purie (group synergy and creative officer) to find answers. Excerpts: