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Nike’s ‘Dream Crazier’ ad celebrates women in sports

Nike’s ‘Dream Crazier’ ad celebrates women in sports

by Shruthi Venkatesh March 1 2019, 4:14 pm Estimated Reading Time: 2 mins, 1 sec

Serena Williams featuring in “Dream Crazier”, an ad celebrating women in sports got some high recognition and praise on social media. “When we stand for something, we’re unhinged. When we’re too good, there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy,” says Williams in the 1.30-minute video that goes on to show several women in sports and how they managed to break-through stereotypes. The advertisement was released on 24th February (Sunday) night during the Oscars.

Narrated by 23-time Grand Slam champion Serena Williams, the ad features Olympic gymnast Simone Biles, Olympic snowboarder Chloe Kim, former WNBA star Lisa Leslie, the first woman to run the Boston Marathon - Katherine Switzer, and the US women’s national soccer team, among other sportswomen.

Nike sets tongues wagging with emotional 'Just Do It' campaign

“If we show emotion, we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, we’re delusional,” narrates Serena Williams in Nike’s advertisement campaign. Williams, meanwhile, made another appearance at the Oscar awards ceremony, to present the movie, A Star Is Born.

The video was also shared on Twitter and was flooded with comments. “Love it. To all the women out there, be crazy the world is yours,” read a comment on the post. Eric Holler wrote: “Give it up to our great women. From the young athletes to the champions. #greatness”. “I seriously watched this 25 times...Well done @Nike @serenawilliams #ShowThemWhatCrazyCanDo” writes Nelly Daou. Other comments read:

“I love this. I love the Caster shout out too.”

“This is the ‘Think Different’ of my generation. Such a fine ad campaign”.

“All the feels. Powerful, amazing and brilliant! #justdoit”.

“The Nike ad deserves some kind of Oscar, too #justsayin”.

“Maybe it's lack of sleep or maybe someone in the @Nike ad team needs a raise bc I'm almost crying into my coffee #DreamCrazier”.

Within few hours the post crossed a million views. The ad comes just months after Nike’s 2018 ad campaign featuring Colin Kaepernick, former NFL quarterback, who kneeled during the national anthem in protest of police brutality towards people of colour.

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