Mumbai, August 31, 2017 — The very loved Indian Playback singer Shantanu Mukherjee known as Shaan will be announcing on Saturday, 2^nd Sept 2017 the release of his new mobile app in collaboration with New York-based tech firm escapeX.

Shaan, is an Indian playback / pop singer more active in Hindi, Bengali, Marathi, Gujrati, Telugu and Kannada films and also a television personality. Shaan has not only provided the voice for many of Bollywood’s leading men in several Films but has sung, composed and written lyrics of his songs on his hit albums Loveology, Tanha Dil, Aksar and Tishnagi, and has also composed music for many TV serials, winning the "Best TV music director award". Shaan is one of the few Indian singers who have collaborated with international Artists. Blue, Michael Learns to Rock, Mel C., Samira Said, The John Lennon Tribute Album. Also wrote and sang the theme song ("Shuruwat") for the movie The Chronicles of Narnia: The Lion, the Witch and the Wardrobe. Shaan is the first Indian male singer to have his own app. Shaan has been part of Various Popular Talent Shows on Television as Host, Judge, Coach and also made to the finals of India's Version of 'Dancing with the Stars', Jhalak Dikhla Ja.

The new app will enable fans to access Shaan’s social handles and get up close and personal with him through the in-app social feed. This provides an unparalleled experience for his large fan base, who will get exclusive content like never before. It will also enable his countless fans to BE SEEN by Shaan. The more the fan spends time on Shaan’s app the more the chances for the fans to BE SEEN by Shaan. The app will also enable talented fans to reach out to Shaan and showcase their talent.

The app will provide unique features like push notifications, featured videos, Superstar posts, contests, Superfan badges, live broadcasts and chats between Shaan and his fans.

“We are privileged to partner with an artist and entertainer such as Shantanu Mukherjee, just like he won the two first seasons of the innovative voice India we are confident he will set the standard with his personal mobile application. Fans will now be able to connect directly with the “Golden Voice of India” brining his talent closer from the TV and movie screens to their devices though his pioneering app.” said escapeX CEO, Sephi Shapira.

Superstars: The latest breakthrough in fan engagement

An exciting, patented feature will transform how fans interact with Shaan by giving them the option to boost their comments or their peers’ comments to increase visibility and actually be seen by Shaan himself. By turning recognition into virtual currency, the entire fan base can trade their earned in-app currency to promote themselves and others to the top of the comments feed and become Top Fans. This one-of-a-kind tool also increases fan-2-fan engagement, while giving users a true sense of community. The app promises to further strengthen and deepen fan engagement with additional exciting features like fan feed which will enable user to post content in the near future and thus building a strong community

"Honestly when approached by Escapex I needed a lot of convincing but I only agreed to have my own App when I realized how Interactive and Personal this Platform is. To share Music, Thoughts, Personal Experiences with those who are genuinely interested. I am really excited and looking forward to reaching out to more genuine fans directly through my App and enabling them to reach out to me. I'm sure my fans will enjoy my app as much as I will." says Shaan.

About escapeX

The Shaan app is developed by escapeX, a New York tech firm producing white label apps for artists such as Bob Marley, Jeremy Renner, Paris Hilton, Marc Anthony, Enrique Iglesias, Sunny Leone, Remo D’Souza, Amy Jackson, Kajal Aggarwal, Disha Patani, Sanjeev Kapoor, Nargis Fakhri, Krystle D’souza, Agnez Monica, Ravindra Jadeja, Ayu Ting Ting, Urvashi Rautela and 100 other celebrities. Founded in December, 2014 by mobile and entertainment entrepreneurs, escapeX has 70 team members working around the world with a mission to build a different engagement model, to reimagine social media where control is in the hands of creators, not platforms. Where those driving engagement are compensated, not the networks they use. Where communication is direct, no intermediaries. Where everyone can be seen.