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TAM-BARC JV: News Broadcasters Pleased With Single Currency, Increased Sample Size

by The Daily Eye Team August 28 2015, 4:02 pm Estimated Reading Time: 0 mins, 36 secs

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the number of meters On Thursday, BARC India, the television rating company formed by broadcasters, advertising agencies and advertisers and TAM India, the television audience measurement joint venture between Nielsen and Kantar, announced the formation of a new meter management company. This will run the meter operations and will supply raw data to BARC India. This is undoubtedly welcome news for the broadcasting industry and especially for the news broadcasting industry. We spoke to leading broadcasters and asked their opinion on the latest development.

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Deepa Bhalerao

Deepa Bhalerao is the Program Outreach Manager. She has a background of social work with special reference to community health, women and children. At The Third Eye, Deepa is the conduit for development & health experts connecting with the entertainment world. She develops strategies to make interventions in the creative processes and evaluate their impact.

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