The advertising and media industry is all set to get its first multimedia measurement data and integrated media planning tool. TAM Media Research & IMRB International have jointly announced the launch of a Cross-Media Consumption Behaviour Data Service called TeleWeb Audience Measurement. This service will provide data and analytics on the consumption of content across TV and online platforms like desktop & mobile websites, mobile applications and YouTube authors, on multi-screens like computers (desktops/laptops), mobile handsets and tablets. TeleWeb Audience Measurement service starts with a sample spread across six metros and will be reported on a monthly basis.

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