In his first address at Goa fest 2014 after taking charge as Minister for Information and Broadcasting, Prakash Javadekar came across as a champion of freedom of press, co-operation between media and government, and progressive thinking in all spheres.While calling Goa fest an important platform for advertisers, Javadekar stressed on the immense need for advertising today. He said that not only do you need good advertising for good products, but ultimately you cannot save a bad product with good advertising. He applauded Sam Balsara and Madison World for the successful BJP campaign. “When people ask me what is the difference this time, I say the difference is leadership, because for 10 years, we saw complete absence of leadership and in the last 10 days, we are seeing complete leadership,” he said. “Another difference is that this is a government in mission mode without commission. It’s a paradigm shift in Indian politics. This time, the change agents are all sections of the society, who were polarised not on religion or caste, but between leadership and absence of leadership, between good and bad governance,” he further added.

Click Here To Read More