Warner Bros’ parent company Time Warner has become the first company to hold a shareholder vote on smoking in movies. The resolution was submitted by shareholder advocacy non-profit As You Sow and non-profit healthcare provider Trinity Health. According to a 2012 U.S. Surgeon General report, “there is a causal relationship between depictions of smoking in the movies and the initiation of smoking among young people.” Based on a subsequent 2014 Surgeon General report, the Centers for Disease Control and Prevention (CDC) concluded in 2014: “Giving an R-rating to future movies with smoking would… prevent one million [1,000,000] deaths from smoking among children alive today.”

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