Bollywood actress Vidya Balan, who is the national sanitation brand ambassador, along with Uttar Pradesh Chief Minister Akhilesh Yadav flagged off an initiative titled “Changing Behaviour The project, which aims to make 100 villages in the country’s most populous state open defecation free, is backed by RB (formerly known as Reckitt Benckiser) India as part of its nationwide ‘Dettol Banega Swachh India’ national initiative, Pehel, a division of Shri Puranchandra Gupta Smarak Trust that has been actively involved in awareness generation and the state government.  “For the past two years, I have dedicated myself towards raising awareness around importance of hygiene and to stop open defecation. I am really proud to be a part of this campaign which is taking a different route of engaging with stakeholders and creating change leaders at community level to bring about this behaviour change,” Vidya said in a statement.

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