One of India’s largest online ethnic products marketplaces, Craftsvilla.com, has roped in actress Vidya Balan as the face of its new initiative – World Ethnic Day, which will be celebrated today.  Says Manoj Gupta of Craftsvilla.com, “World Ethnic Day, to be celebrated globally by us today, envisages a world held together by its roots – a world that respects heritage, civilisation, art and culture. We are thrilled to have Vidya endorse it as there is tremendous synergy between her vision and ours. Vidya is a living ambassador for everyday ethnic.”

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