The more you watch the Kardashians, the more likely you are to turn into them, finds a new study published in the journal Psychology of Popular Media Culture. A group of Ohio State University researchers compared the television viewing habits and personalities of almost 600 men and women, and discovered a link between high levels of narcissism and predilections for reality TV. The study was unable to determine whether reality-based programs promoted narcissistic behavior or just attracted narcissistic viewers.
“I suspect the truth is probably somewhere in the middle—some people with narcissistic tendencies are seeking out media characters similar to themselves, whereas others who watch reality TV see narcissism as normalized behavior and begin acting more narcissistic,” researcher Ted Dickinson said.

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