In 2012, women made up a larger share of moviegoers than men, and yet there’s a general consensus in Hollywood that women-focused films—which attract women to movie theaters—are bad for business. In fact, the myth is so pervasive that former Warner Bros. president Jeff Robinov once declared that his company would stop making films with women leads altogether. But there’s proof that films featuring strong women characters are better for production companies’ bottom lines. FiveThirtyEight.com published a report last week showing that films that pass the Bechdel Test—a standard that requires films to have at least two women characters that have a conversation on a topic other than men—actually have a better return on investment than films that don’t pass the test.

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