In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated about the highs and lows of measurement techniques. Melt 2015, the two-day event organised by Kyoorius along with D&AD, Group M and Zee, comprised sessions on a variety of topics. Workshops and seminars aside, one of the most looked-forward-to sessions at the event was the ‘Think BARC India’, where a panel of eminent people discussed how multiple countries are dealing with measurements.

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