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Zee Melt 2015: Measurement Challenges And Techniques

by The Daily Eye Team May 26 2015, 4:57 pm Estimated Reading Time: 0 mins, 30 secs

In the session organised by BARC India, speakers from Médiamétrie, Mark Data, Nielsen Asia Pacific and William McKenna & Associates, discussed and debated about the highs and lows of measurement techniques. Melt 2015, the two-day event organised by Kyoorius along with D&AD, Group M and Zee, comprised sessions on a variety of topics. Workshops and seminars aside, one of the most looked-forward-to sessions at the event was the ‘Think BARC India’, where a panel of eminent people discussed how multiple countries are dealing with measurements.

About Author

HUMRA QURAISHI

Humra Quraishi is a writer, columnist and journalist. She has authored Kashmir: The Unending tragedy, Reports From the Frontlines, Kashmir: The Untold Story, Views: Yours and Mine, Bad Time Tales, More Bad Time Tales, Divine Legacy: Dagars & Dhrupad and Meer. She has co- authored The Good The Bad and The Ridiculous: Profiles, Absolute Khushwant and a series of writings with the late Khushwant Singh. Her take on what's it like to be a singleton in today's turbulent times, is part of the Penguin published anthology, Chasing the Good Life: On Being Single. And, one of her essays, The State Can't Snatch Away our Children is part of the Zubaan published anthology, Of Mothers And Others. Her essay in the volume on the 1984 Sikh riots, 1984: In Memory and Imagination is titled, Why not a Collective Cry for Justice!

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