The ad film showcases Aamir Khan as a small town, middle class but new-age father who is confident that his daughters will take ahead the legacy of his business A week before International Women’s Day (8 March), Star India has partnered with Bollywood actor Aamir Khan to talk about gender equality in its new brand film, the Nayi Soch campaign. The film, which was rolled out on 25 February, has garnered over 2 million views on Star Plus’s official YouTube channel. Created by Ogilvy & Mather and directed by Dangal fame director Nitesh Tiwari, the film showcases Aamir Khan as a small town, middle class but new-age father who is confident that his daughters will take ahead the legacy of his business.

 

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