A Delicate Balancing Act: Sustainability At Stella MCCartney
by The Daily Eye Team June 20 2017, 4:51 pm Estimated Reading Time: 0 mins, 43 secsClaire Bergkamp, Head of Sustainability and Ethical Trade at Stella McCartney, grew up in Montana. The northwestern state is sparsely populated and nicknamed the “land of the Shining Mountains” after its lush nature. It is home to a corner of Yellowstone National Park. From the shining peaks of Montana, Bergkamp moved on to the shiny shopping malls of Los Angeles, sourcing costumes for popular TV franchises. Quickly fed up by the vapid consumerism and waste epidemic, she flew to London to pursue a master’s degree from the Fashion Business School at the London College of Fashion. There, she delved into the issues surrounding sustainability, and three years later, put together the sustainability department at Stella McCartney. We approached Bergkamp to find out what it takes to run a successful fashion label while being environmentally conscious.