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A Growth Industry: Swedish App May Mean An End To Physical Contraception Methods

A Growth Industry: Swedish App May Mean An End To Physical Contraception Methods

by The Daily Eye Team March 16 2017, 3:35 pm Estimated Reading Time: 0 mins, 43 secs

The "fertility awareness" contraceptive method - timing unprotected sex to coincide with less fertile portions of a menstrual cycle - is an enduring means of avoiding pregnancy, although far from effective. Now, a Swedish startup claims it has created an app to help men and women "perfect" the process, greatly increasing its preventative efficacy. While reliable data on its modern usage is unforthcoming, it's safe to say women counting the days in between periods and avoiding sex when they're most fertile is a fairly well-known family planning method. Ova (female eggs) only live for about a day, meaning if someone has sex after one expires and before another is created, they will not get pregnant. However, if someone has sex before they ovulate, they can get pregnant, as sperm can stay alive in a uterus for around a week.

Read more at sputniknews.com



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Vinta Nanda


Former Director Ideation at Zee Network, filmmaker and writer Vinta Nanda is the editor of The Daily Eye, and has recently directed a feature-length documentary on feminism in India titled #SHOUT. Vinta produced, directed and wrote television serials including Tara, Raahein, Raahat, Aur Phir Ek Din and Miilee. Her film, White Noise (2004), was screened at international film festivals. Her Edutainment work includes the serials Sheila and Kasbah, feature film Anant, and Documentary, The Distant Thunder and she led The Third Eye program from 2013 to 2018 in partnership with Hollywood Health and Society, Norman Lear Center, USC Annenberg, supported by the Bill and Melinda Gates Foundation, which built platforms for interactions  between creative communities and specialists, experts, social scientists and activists to initiate the idea of conscious storytelling.


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