Blue Origin, the private space company founded by Amazon entrepreneur Jeff Bezos, pulled off a pretty incredible looking double bullseye today: it successfully landed both its ejected crew capsule (nobody was inside it, this time), and its rocket booster, after launching both up to an altitude of about 16,000 feet.

While both landings bode well for the company's ultimate goals to take human tourists into space in the coming years, the landing of the rocket booster (known as the New Shepard) is the more impressive feat today, as Bezos and other company officials said there was a high chance it would be destroyed upon impact. This is the fifth successful vertical landing of the New Shepard booster rocket, an important proof-of-concept that rockets can be re-used for multiple launches, reducing the cost of space travel (and one that rival company SpaceX is also pursuing, albeit with landings on a floating barge).

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