It is the limited roles women play within our media that are most keenly responsible for perpetuating old stereotypes, and moulding the idea of what women should be to a few clear standards. Women are incomplete unless they get a man and then keep him satisfied. They are either entirely passive or dominating, which in turn translates to overly sexual. There is no middle ground and, either way, the focus of their lives involves pleasing a man. This is evident in television, print media and particularly, in advertising. Women are constantly asked – no, told – to adhere to a certain standard of beauty. The largest import from the west into India has been its culture, which has certainly done a lot of good for the country because of its progressive nature but subsequently furthered the idea that women are mere objects. Add that to a supremely misogynistic country like India, and you get a painfully potent environment that is not conducive to a feminist revolution/any kind of fight for equal rights – it leaves little to no room for radical ideas.

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