It’s jupast noon and I am at Mad Street Den with only a labrador for company, until Ashwini Asokan, the CEO and co-founder, walks in. I follow her into a orange-walled office, complete with bean bags, posters of the hottest fashion trends, and a bunch of lively employees busily demystifying e-commerce.
Mad Street Den uses Artificial Intelligence (AI) in the e-commerce vertical to enhance a shopper’s experience. It has an office in San Francisco, where Ashwini, a product designer, and her neuroscientist-husband and co-founder Anand Chandrasekaran, lived for over a decade. They moved back to India in 2013, and started the company that recently raised 1.5 million dollars during a seed run, and now has clients in West Asia, Asia, Europe and the Americas.

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