A major campaign, “Cool Japan”, is underway to promote the nation as a “cultural superpower”. As part of a resurgence of interest in the Edo era (the name for Tokyo between 1603-1868), we want to suggest that “Edo Japan is Cool!” Today, the Japanese have an insatiable appetite for all things Edo. This goes deeper than the daily long lines outside the Edo-Tokyo Museum or the very popular historical dramas on TV every Sunday evening. Azby Brown, author of Just Enough: Lessons in Living Green from Traditional Japan, believes current anxieties about the state of the world are driving interest in the Edo experience.

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