Global fast food giant McDonald’s on Tuesday announced a commitment to a deforestation-free supply chain, a move that observers said could drive industry-wide change and help make sustainable fast food ‘the new normal’. Burgers, fries, and milkshakes from McDonald’s may still have the same calorie count, but their environmental impact is set to shrink following an announcement by the fast food giant on Tuesday that it plans to eliminate deforestation from its global supply chains by 2030 at the latest. McDonald’s says its commitment is effectively immediately and it will begin work to ensure nothing in its supply chain is linked to deforestation. It will prioritise products such as beef, coffee, palm oil, poultry, and paper packaging.

Read More at www.eco-business.com