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Never Thought A Billboard Could Be Used This Way!

by The Daily Eye Team March 15 2014, 10:28 am Estimated Reading Time: 0 mins, 27 secs

This is nothing less than a revolution generation of water from nothing but thin air (and of course the most innovative advertising technique ever!). UTECH designed a billboard that can convert atmospheric humidity into drinking water through reverse osmosis in Lima, Peru where water shortage is one of the biggest problems. Peru only gets 2 inches of rainfall every year but has an extraordinarily high humidity, which is how this technological trick led to happy faces filling buckets of water and showering under the water dispenser below the billboard!!

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About Author

Vinta Nanda

Former Director Ideation at Zee Network, filmmaker and writer Vinta Nanda is the editor of The Daily Eye, and has recently directed a feature-length documentary on feminism in India titled #SHOUT. Vinta produced, directed and wrote television serials including Tara, Raahein, Raahat, Aur Phir Ek Din and Miilee. Her film, White Noise (2004), was screened at international film festivals. Her Edutainment work includes the serials Sheila and Kasbah, feature film Anant, and Documentary, The Distant Thunder and she led The Third Eye program from 2013 to 2018 in partnership with Hollywood Health and Society, Norman Lear Center, USC Annenberg, supported by the Bill and Melinda Gates Foundation, which built platforms for interactions between creative communities and specialists, experts, social scientists and activists to initiate the idea of conscious storytelling.

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