These are the confident and unapologetic words that greet you when you visit the website for SHEVA, a startup that sells feminine hygiene products for a cause. The branding, which includes a woman in a classic Rosie the Riveter pose holding a box of Playtex tampons, dispels menstrual stigma and promotes women's empowerment with every click.

But this isn't just a one-stop shop for women's products. SHEVA is also a community working to empower girls in developing countries. With every purchase, the company gives a month's supply of sanitary pads to a girl in need, and works to educate her about her body and her rights.

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