Imagine that you run a company that sells bottled water. You spend lots of money, and use lots of energy, pumping the water out of the ground, purifying it and transporting it for sale. Then, one day, you discover that a large number of bottles never make it to the stores. They are falling through holes in the trucks. Wouldn’t you want to know what could be done about it? Wouldn’t you be crazy to allow the situation to continue?

Read More at www.opinionator.blogs.nytimes.com