Southeast Asian companies wanting to go global will need to have strong sustainability credentials to win business in Western markets. Robertsbridge says it is a sustainability consultancy that can help clients do just that. Expanding Southeast Asian firms eyeing lucrative opportunities in Europe and North America are finding that sustainability credentials matter when winning business in these markets, where governments and businesses are tightening their policies on sustainability. Recent high-profile campaigns targeting companies such as Procter & Gamble, palm oil producer Wilmar and Astra Agro Lestari demonstrate visibly the business cost of failing to meet the increasing expectations of consumers for companies to operate responsibly.  Cultivating such practices in an organisation, however, requires a combination of subject matter expertise, engagement with a wide network of stakeholders, and an effective implementation strategy – requirements which may seem daunting to companies just beginning to understand the importance of sustainability.

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