Brands using advertising as a way to challenge gender norms and empower women may not be new, but an award celebrating that work is. SheKnows Media, a women’s lifestyle digital media company, will present its first-ever #Femvertising Awards at the company’s BlogHer conference this weekend. The awards will honor brands in categories like: Humor (which will be awarded to Hello Flo, for “First Moon Party”), Social Impact (Dove, for “Speak Beautiful”), Inspiration (Ram Trucks, for “Courage Inside”) and Next Generation (Always, for “Like a Girl”).

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