Umbrellas are associated with rains and scorching summer heat, acting as a shield from erratic weather. But Vodafone’s mobile wallet and money transfer service M-Pesa’s recent below-the-line (BTL) campaign projects them as self-defence tools. The insight behind the campaign is that there are hundreds of men who migrate for work to bigger cities leaving behind their families in villages. While they regularly send money back home, the safety and well-being of their families always worries them.

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