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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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THOUGHT FACTORY: THE IRONY OF CANNES ‘24

This is India’s clean sweep, with no credit to India at all! Monojit Lahiri tries to explain why confusion is confounded...

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POWERFUL PEOPLE: LOVE (FOR THE CRAFT) CONQUERS ALL

‘I went through so many rejections that I can't remember,’ says Tanha Farmin Rezi, a cinematographer from Assam, in Bollywood. Read More

MOVIES: TALE OF AN UNBELIEVABLE FILM

The film failed to receive the expected response from the audience at the time of release. But slowly audiences and critics began to appreciate...

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AMIT KHANNA’S JOURNEY AS A LYRICIST

 

Shantanu Ray Chaudhuri goes past many of Amit Khanna’s talents and brings fo...

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DEFENDING THE IDEA OF INDIA

Keeping in mind the objective to intervene in defence of diversity, pluralism, democracy, constitutional values and Justice, Anhad organised a ...

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IS IT TIME TO RECONSIDER THE TERM BOLLYWOOD?

Monojit Lahiri does a close–up of this tricky issue and reaches out to the readers now for a solution to the word Bollyw...

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THE ‘ARRE O SAMBA’ SAGA

Monojit Lahiri does a flashback to the iconic Arre O Samba Saga and revisits the biggest hit of Indian cinema Sholay!

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URMI JUVEKAR: The Storyteller

Aparajita Krishna deep dives to writer Urmi Juvekar’s life and journey as a creative force and returns from the immersiv...

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