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Business and Politics

HOW AIRTEL'S SOUND BUILT IDENTITY

A.R. Rahman's five-note Airtel anthem transformed sonic branding in India, proving that advertising music can become enduring ...

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Health

PUBLIC RELATIONS CRISIS IN HEALTHCARE

Ranjan Das Gupta examines the neglected state of public relations in India’s healthcare system, highlighting systemic ga...

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Health

HEALTH: WHEN CANCER GETS PERSONAL

As cancer treatment continues to rely on averages and probabilities, a breakthrough approach using live tumor profiling promises to per...

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Business and Politics

BUSINESS: GIG WORK AND CAPITALIST FAILURE

Sharad Raj examines the New Year’s Eve gig workers’ strike to expose how neo-capitalism, privatisation, and algori...

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Thought Factory

THOUGHT FACTORY: DEATH OF THE WORKING CLASS HERO

Khalid Mohamed analyses the slow disappearance of the working-class protagonist from Hindi cinema, exploring how shifting audi...

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Trending

TRENDING: BEAUTY LIES IN BOTOX WITHIN

‘To Thine Own Self Be True…’ This famous quote from Shakespeare’s Hamlet has taken on a new meaning today, wi...

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Business and Politics

BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE

A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. ...

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Business and Politics

BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?

A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth ...

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SUSTAINABLE DEVELOPMENT: BREAKING THE SILENCE

A courageous ride across India to shatter mental health stigma — a bold journey of empathy, storytelling, and healing that brings hope, a...

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Kaleidoscope

KALEIDOSCOPE: TALKING PROCESS WITH HARINI SRINIVASAN

Harini Srinivasan, author of Lovestruck and Confused, discusses toggling between historical mysteries and contemporar...

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