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FESTIVALS: TRADITION MEETS INNOVATION  

Whistling Woods International Fashion & Costume Design students presented a dazzling blend of traditional artistry and modern innovation at...

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FESTIVALS: EMPOWERING INDIA’S PODCASTING VOICES

A vibrant gathering at Jio Institute celebrated podcasting’s impact on brand storytelling, leadership, and community-building in India&rs...

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FESTIVALS: THE CHANGING FACE OF DURGA PUJA

Religious Fest? Reality Show? Sponsored Program? A little of all these? Monojit Lahiri lays it on the line, examining how Durg...

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FESTIVALS: THE BATTLE OF VOICES 2024

We’re proud to partner with Battle of Voices 2024, a groundbreaking podcast competition that empowers storytellers, encourages collaborat...

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BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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AI & TECHNOLOGY: HOW (IN)HUMAN  IS AI!

Authoritarian governments have multiple tools at their disposal to control social media and suppress free speech, ranging from legal and regula...

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TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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FESTIVALS: NANAD BHABHI TAKE UP THE CHALLENGE SAYS ZAIKAK

Homemakerz has achieved a reasonable retail turnover every month, in Mumbai, Pune, Goa, and Gujarat, and the good thing is that their online sa...

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BUSINESS: SPEAK MEMORY!

Monojit Lahiri dumps Bollywood and flashbacks into his life and times in the world of advertising.