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Business and Politics

BUSINESS: THE BIG DADDY OF THE BIG IDEA!

Monojit Lahiri takes a trip down memory lane to salute Kersey Katrak, the father of India’s creative advertising across ...

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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Thought Factory

THOUGHT FACTORY: CELEB SOUNDBYTES AND HUMAN TRAGEDIES

Monojit Lahiri investigates this contentious issue in the face of the latest nightmare emerging from Kolkata's R.G Kar Medical...

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Thought Factory

THOUGHT FACTORY: CRICKET FUTURE  OF USA

Examining the potential of cricket's growth in the USA amidst a landscape dominated by traditional American sports. Monojit Lahiri Read More

Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Thought Factory

THOUGHT FACTORY: BOYS DON'T CRY – CISSIES DO, OKAY?

NONSENSE! RUBBISH! BAKWAS! Monojit Lahiri attempts to check out this hugely dumb and misleading flawed mindset. Redefining mas...

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Kaleidoscope

KALEIDOSCOPE: DISCOVERING MEHAK GOYAL’S POETRY

In an unexpected journey from skepticism to admiration, Shantanu Ray Chaudhuri explores Mehak Goyal’s evocative poetry. ...

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Festivals

FESTIVALS: ARE DADS LESS IMPORTANT THAN MOMS?

To address why Mother’s Day is celebrated with such grandiosity and emotion compared to the more subdued Father’s Day, Mono...

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FESTIVALS: THE RAINBOW FLAG UNFURLS

Where the Rainbow Unfurled: KASHISH Pride Film Festival 2024 reveals its stunning festival trailer and interacts with the Advisory Board and Ju...

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Bollywood

BOLLYWOOD: CHORI MERA KAAM OR CHOR-EO-GRAPHY

Monojit Lahiri investigates Bollywood’s skilled art of plagiarism down the decades without batting an eyelid and of cour...

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