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Business and Politics

BUSINESS: PEOPLE DON’T BUY FROM CLOWNS...!

"Exploring how humour revolutionized advertising, proving that laughter, not seriousness, drives consumer engagement." Monojit Lahiri Read More

Thought Factory

THOUGHT FACTORY: CELEB SOUNDBYTES AND HUMAN TRAGEDIES

Monojit Lahiri investigates this contentious issue in the face of the latest nightmare emerging from Kolkata's R.G Kar Medical...

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Business and Politics

BUSINESS: DO WHACKY NAMED AD-SHOPS SCORE OVER OTHERS?

In a rapidly evolving advertising landscape, a new wave of agency names is challenging traditional norms and capturing the essence of creativit...

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Bollywood

BOLLYWOOD: THE STAR WHO DEFIED CONVENTION

Discover the journey of Rajesh Khanna, the trailblazing superstar who broke all norms to become the unparalleled heartthrob of Indian c...

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Festivals

FESTIVALS: ARE DADS LESS IMPORTANT THAN MOMS?

To address why Mother’s Day is celebrated with such grandiosity and emotion compared to the more subdued Father’s Day, Mono...

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Alternative Entertainment

ALTERNATIVE ENTERTAINMENT: SHYAM BENEGAL’S MANTHAN

Thanks to the efforts of the Film Heritage Foundation, Shyam Benegal’s masterpiece has reached a new generation, proving cinema’s p...

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AI and Tech

AI & TECHNOLOGY: HOW (IN)HUMAN  IS AI!

Authoritarian governments have multiple tools at their disposal to control social media and suppress free speech, ranging from legal and regula...

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Festivals

FESTIVALS: BEST FILMS FROM SOUTH ASIA ONLINE NOW!

The 13th edition of South Asian Film Festival Montreal is online now. The online festival started on 27th May 2024 and wi...

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Thought Factory

TRENDING: PATRIOTISM FOR PROFIT & ELECTION ADS

Is nothing sacred in today's media landscape, dominated by relentless election advertising, wonders Monojit Lahiri. He explore...

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Festivals

FESTIVALS: NANAD BHABHI TAKE UP THE CHALLENGE SAYS ZAIKAK

Homemakerz has achieved a reasonable retail turnover every month, in Mumbai, Pune, Goa, and Gujarat, and the good thing is that their online sa...

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