Whatsapp: The Next Big Marketing Tool?

A look at how marketers are using WhatsApp as a platform to promote, sell and highlight their products I am working on a cover story on how brands have started including Wh...

The Right To Life

Watching a few clips of Blue Natalie, an Israeli Television series left me disturbed with the emotionally rough scenes of women being herded on to a yatch and then shoved d...

Stars Donate To If Only's American Red Cross Campaign

If Only, a marketplace for experiences and gifts that donates a portion of its proceeds to charities, has announced the launch of its 2nd annual campaign with The American ...

“To Be or Not To Be”

Nature gives the gift of life.

Law gives the right to life.

Who is to grant, not to live?

It is often a cause of wonderment why human ashes are grey...

Mind Over Matter

We have a sort of ostrich-effect approach to mental illness. Bury your heads in sand from the impending danger or the unpalatable around you and it ceases to exist. That th...

Day 4 Of 16th Mumbai Film Festival Enthralls Delegates Part – 2

Mumbai, October 17, 2014:  The 8-day film extravaganza reached its 4 Day milestone, offering film lovers an uninterrupted entertai...

Day 4 Of 16th Mumbai Film Festival Enthralls Delegates

Mumbai, October 17, 2014:  The 8-day film extravaganza reached its 4 Day milestone, offering film lovers an uninterrupted entertai...

True Review - 22 Jump Street

Critics Rating: 4 STARS*

Cast: Jonah Hill, Channing Tatum, Ice Cube, Amber Stevens

Direction: Phil Lord and Christ...